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The Hybrid Manoeuvre by Entourage’s Mohammed Tayem

Virtual events are nothing new, but Covid-19 has forced an acceleration in thinking around them and the opportunities they open up, writes Entourage’s Founder & CEO, Mohammed Tayem

MOHAMMED TAYEM, founder & CEO, Entourage

Let’s understand one thing: on-ground events and virtual events are not substitutes for one another. They are instruments that complement each other and, when combined together and executed correctly, are poised to be much more beneficial.

Virtual events in the form of webinars, web conferences and meetings have been around for a long time. The pandemic brought on-ground events to a halt, which in turn renewed the focus on online events. But this time with much larger expectations.

The glaring questions of how long the pandemic will last, the impact on the economy and the


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