By Ben Londesbrough
TikTok has launched its biggest ad campaign to date as 15 September – the deadline by which US president Donald Trump has demanded the company sell its operation there or face being shut down – draws closer.
“It starts on TikTok”, created by US agency Known, will run across TV, social media, digital and out-of-home. Following its launch in the US, it will roll out to the UK, Europe, Latin America and south-east Asia from September.
Loving all of you and the things you do.
Celebrating you. #ItStartsonTikTok pic.twitter.com/Ls6eg6e7cr
— TikTok (@tiktok_us) August 18, 2020
The campaign highlights the ability of TikTok content to move
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