by Pawan Kulkarni, Dubai World Trade Centre.
https://www.marketingmaniashow.com/
@mmanishow
Will animated movies rise in popularity over live action ones?
Is the social media boycott simply a new trend or will it truly stir brands into action?
Are we expecting polarized ad campaigns in a US election year?
Let’s just say, it’s a probable yes to all.
Year-on-year advertising revenue in China is down by 15%, while Europe witnessed an average 9% reduction in revenue – as per the new Q1 Data from Publicis, shared by World Economic Forum. Alarming stats for an industry that is struggling to keep pace with shifting consumer behaviour and choices, and the almost day-to-day evolution of digital
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