Etisalat has reactivated the dormant creative advertising review it originally initiated in September last year.
An RFP has been sent out to agencies, with the account covering all of Etisalat’s UAE operations, including its subsidiaries e-Vision, the Etisalat Academy, and the Etisalat Foundation. The winning agency, or agencies, will be responsible for all of the telco’s above, below and through-the-line advertising, including print, TV, digital and direct marketing, with the account to be run on a fixed retainer basis.
The incumbents on the business are Impact BBDO and Lowe MENA, both of whom are pitching for the business. Sam Husaini, managing director of Impact BBDO Abu Dhab
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Interesting to follow this news of my ex-employer. Curious to see who lands the account.