By Paul Hicks, director of experiential and events, CSM Sports and Entertainment
Over the last few months we have seen many ‘Experiential’ agencies and ‘Event professionals’ postulate as to what the experiential marketing sphere will look like when we transition out of lockdown.
Terms such as ‘pivot’, ‘evolve’, ‘transform’, the ‘new normal’ have been used more times than hand sanitiser. People have been speculating about when physical experiences will come back and how they might look in the new world.
The truth is, no one really knows those answers yet, the crystal ball is still quite hazy.
There is talk that the future is now about ‘holistic’
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