Mazen Hayek is group spokesperson at MBC Group
With millions of people across the region staying home, working from home and maintaining social
distancing, it’s little surprise that more and more individuals are turning to TV and digital streaming.
Naturally, audiences have become bigger than ever. And while Ramadan is normally a big season for the MENA broadcast industry, the current situation has resulted in something of a shift; increases have not only been happening during Ramadan, but they were happening in the runup to the Holy Month, and were also set to continue throughout Eid onwards. Viewership has positi
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