With nearly any product or service available at the click of a finger, technology has evolved our daily lives. How brands harness this connectivity is up to them. With the recent pandemic, the world is undergoing radical change. Still, adaptability is key in moments like this, and which brands thrive and which suffer the most can often be determined by how willing to change these leaders were.
Through the availability and intuition of technology, brands are being forced to update their marketing plans, and even their business model, to centre around it. Business has become a real-time experience in the past decade, and as consumers, we deal with a relentless stream of messages and communic
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