Safwan El Roufai, executive vice-president MENA, Geometry
Geometry Global, WPP’s end-to-end Creative Commerce agency has announced the appointment of Safwan El Roufai to lead its experiential offering as Executive Vice President for Middle East & North Africa. Joining the Geometry family, Safwan is tasked with bolstering Geometry MENA’s experiential offering with existing clients, and to reinforce the agency’s role as the regional experiential powerhouse of WPP as it accelerates growth across the Middle East & North Africa.
“We’re incredibly excited to have Safwan join the Geometry team to spearhead our experienti
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