By Lama Abdelbarr, head of marketing for Middle East and Africa at Talkwalker
PR agencies, departments, and freelancers across the world have just dropped what they were doing and started asking themselves – and each other – questions that have no historical precedent.
Should I drop my planned PR campaigns and start thinking about new “relevant” ones?
Should I be pitching to the media right now or is that too insensitive?
Should I showcase how my brand can help in these trying times or will it come across as profiteering?
Should I check with the media if they’re interested in my story that’s not about COVID-19?
Questions that don’t have a historical precedent – unsur
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