Brands have always wanted to serve a purpose – to have meaning in people’s lives. Branded content (or influencer marketing) means you aren’t just talking about what people love, but you are part of it. Being part of that culture that people care about – emotional connections build brands that matter.
On Instagram, creators and publisher’s shortcut these connections – when products fit with beliefs or culture of creators you can fast forward business outcomes. The creator has done some of the heavy lifting for you in the audience they’ve built and the content they’ve created. The way a creator expresses your brand can add relevancy, they have more creative freedom and a strong voic
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