Gita Ghaemmaghami was appointed as Communications Director for Philip Morris Management Services Middle East – the regional operation of the global tobacco giant Philip Morris International (PMI) in December 2019, a move that would definitely raise eyebrows in the PR industry given Gita’s extensive 15 years’ experience in the tech industry.
Q1: What prompted you to make this drastic change?
As a communications professional, I’m always open to exploring exciting new opportunities and challenges. I firmly believe that anyone in the industry should experience a healthy balance between agency and client life throughout their career. This provides you with much-needed perspective and ultim
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