Every industry enters periods of disruption or transformation. Dubai’s speed of disruption has picked up pace in recent years. The economy is becoming increasingly digitised. Cafu has set out to solve the gas station queuing problem with on-demand fuelling; Washmen has set out to solve the laundry convenience issue by creating a bulk-bag on-demand model; and even car rental companies have been disrupted with the introduction of U Drive, which allows you to rent cars by the hour in various locations around Dubai.
The advantage that these digital on-demand companies have is their single view of identified customers and their purchasing behaviour. That, along with their creation of a seamles
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