Digital marketing is becoming more challenging day-by-day. Advertisers are struggling to deliver effective marketing communications within digital environments. Some claim this is due to the increased attention deficit of the consumer, but this isn’t true. There is no research suggesting consumer attention has changed.
If you’re familiar with the concept of attention economy, it’s based on the fact that consumer attention has always been limited, but nonetheless people still pay attention – under the right conditions. One thing that has changed is consumer behaviour. Consumer use of social media has evolved dramatically; people are getting faster and usage is increasing. Consumers are
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