Global experience company, Imagination, created a multi-sensory experience and spectacular show to launch the Kingdom of Saudi Arabia’s (KSA) tourist E-visas scheme – enabling citizens of approximately 50 countries to travel to the Kingdom for tourism.
Imagination teams from around the world, including Riyadh, Dubai, London, Sydney and the USA, joined forces to work with the Saudi Commission for Tourism and National Heritage to create a next-generation, unique, immersive experience and a spectacular show. This brought to life the diverse beauty of the KSA, as well as the culture, warmth and hospitality of its people, with the overarching message: ‘Open Saudi, Open Hearts, Open Doors’
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