Total Media Ventures, a technology company based in Dubai, has announced it will partner with software-as-a-service (SaaS) platform Botman, to block ad fraud.
Botman’s detection software has been deployed across all platforms at Total Media Ventures to provide high-quality analytics, measurement and fraud prevention solutions for its clients, says the company. “Advertisers these days resort to online advertising to generate business. But, is the money spent on these advertisements reaching the right audience?” asks Total Media Ventures in a release.
“There are many instances of advertising fraud, in which the advertisers pay for something that is misrepresented and an ineffective
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