UAE agency Impact BBDO Dubai has won the MENA region’s first Cannes Grand Prix with The Blank Edition for Lebanese Newspaper An-Nahar.
The work was a reaction to the Lebanese people’s frustration with political inactivity. “To cut through the growing apathy we decided to do exactly what the politicians were doing: Nothing at all,” said the agency. “An-Nahas printed an entirely blank newspaper to send shockwaves throughout the country.”
”It is a first; it has never been done before,” said Paul Shearer, chief creative officer of Impact BBDO. “It was bold an brave, and did exactly what newspapers are meant to do.”
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