Dani Richa, Chairman & CEO Impact BBDO Group Middle East Africa & Pakistan
Impact BBDO Dubai CEO Dani Richa believes the high quality of competition expected by the Loeries has had a positive effect on creativity in the Middle East. “The Loeries has played a major role in setting the bar high and in establishing the gold standard for creativity in the region; and, definitely, it has brought out the best in agencies,” he says.
“To us, it is like competing in sports – it is the arena where you want to outperform yourself and others in a healthy competitive environment with a great spirit.”
The agency is ra
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