Over the last five years, brands have increasingly been demanding customer-centric, data-driven solutions from publishers. Despite this push, influencer marketing (especially in our region) still feels like a gamble, where precious marketing dollars are spent to generate bets against greater ROI.
Influencer marketing campaigns are not easy to plan and are definitely not easy to implement. Brands must wait days or weeks to determine an influencer’s demographics (to gauge if the influencer is a good fit to begin with), all of this within a culture where influencers are known to submit incomplete or old data. In most cases, the accuracy and authenticity of their information cannot be verifi
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