Christos Solomi, executive director of programmatic, OMG MENA
Omnicom Media Group MENA has formed a strategic partnership with ad fraud prevention specialists TrafficGuard. OMG MENA agencies OMD, PHD and Hearts & Science, will have exclusive access to TrafficGuard’s ad fraud mitigation solution for six months.
Mobile ad fraud is said to have doubled since last year. Juniper Research has estimated that advertisers will lose some $19 billion to fraudulent advertising activities on online and mobile devices in 2018. The issue of app install fraud is a growing concern, particularly in the GCC where incidence is among the
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