As Du picks up Dubai Lynx’s Advertiser of the Year title, brand and communications chief Abdulwahed Juma tells Austyn Allison that creativity needs to get more agile, while staying human
UAE telecommunications provider Du was this year’s Dubai Lynx Advertiser of the Year. While CEO Osman Sultan went on stage to pick up the prize, it is executive vice-president of brand & corporate communications Abdulwahed Juma who runs the marketing side of the business.
He took on the role just under a year ago, having served as chief commercial officer of Abu Dhabi Media since 2014, but it has already been an interesting run. Two months into the job, Du had to pull an ad for its Du Tuesdays cinema
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