OOX’s Fouad Bedran provides his top 10 tips for effectively using digital advertising intelligence in a pitch
Media professionals tend to have little time to turn around a media pitch, which could put their agency at risk of a weak delivery on the pitch day. Here are a few tips from a digital advertising intelligence perspective that can quickly and effectively bring the pitch team up to speed with their subject brand and the competitive environment.
1. Research the category well. There are hundreds of categories and subs that are active online, and each category behaves differently. Generally, an agency pitches for a category that is not represented in its current client list, which is
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