The ad world is in a seismic clusterf***.
I’m not telling you anything new here, but we need to be really honest with ourselves as to whether we can handle the change and survive this dramatic paradigm shift in the communications business. When I described my views to our creative team yesterday, an unassuming, 26-year-old copywriter summed it up as follows:
Work harder, for longer and for less.
Be faster, have better ideas and be more strategic.
Hire staff, fire staff, celebrate and empower.
Scrape data, work a brief and create great ideas.
Entertain, converse and sell.
Get together, be sociable, embrace the industry.
Be real-time… all the time.
It’s time to stop adopting and adaptin
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