To win the last few moments of the FIFA World Cup 2026, IKEA Alsulaiman tapped into one of the game’s most unusual defensive moves as the basis of its latest timely campaign.
The premise was simple: audiences were invited to catch a player lying flat behind their team’s free-kick wall.
While a free-kick is typically a high-intensity moment in a game, IKEA Alsulaiman found the humour in how one player is found lying flat on the grass, kicking his feet up and looking unusually comfortable in the middle of a high-pressure moment.
This tactic often stirs up discussion, laughter, and even sometimes controversy. The move is designed to stop low free kicks from slipping under the wall, but
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