Campaign Middle East hosted the second edition of its Cannes MENA Mixer, in partnership with Bloomberg Media, at Bobo Bistro in Cannes, France, against the backdrop of the 73rd Cannes Lions International Festival of Creativity.
The MENA Mixer, which took place on 22 June 2026, hosted more than 100 of the region’s marketing and agency leaders for an evening of networking, food, fun and informal catch-ups.
Inspired by the Middle East’s growing participation at the Festival, the event delivered on the demand for a place where regional leaders can meet up with each other, discuss perspectives, and share experiences from various parts of the Festival, which over 73 years has become too vast for each person to cover individually.
Commenting on the event, Amit Nayak, Managing Director – Middle East and Africa, Bloomberg Media said, “Bringing together so many leaders from across the region at one of our industry’s most influential global events created a real opportunity to strengthen relationships, exchange ideas and celebrate the incredible momentum we’re seeing across the Middle East and Africa.”
“It was fantastic to connect with familiar faces, meet new ones and be part of conversations that will continue long after Cannes. Thank you to Campaign Middle East for being such a valued partner and to everyone who joined us for making it such a memorable evening,” he added.
Some of the key leaders who attended the invite-only Campaign Cannes MENA Mixer event included Ian Fairservice, Managing Partner and Group Editor, Motivate Media Group; Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office; Reem Abdalla, Head of Marketing and Communications, Parkin; Phil Robinson, Head of Data Science & Insights, Bloomberg Media; Jason Murison, Creative Lead, DAMAC Properties; Diego Florez, AI Creative Director, Core42; Ghassan Harfouche, Group CEO, MCN, part of Omnicom; Ghassan Kassabji, CEO, Impact BBDO Dubai, and CGO, Impact BBDO MENA; Tarek Ali Ahmed, Managing Director, FP7McCann Dubai; Ali Rez, Chief Creative Officer, IMPACT BBDO; Joe Nicolas, CEO, UM MENAT; Eddy Rizk, CEO, Big Kahuna Films; Alex Pineda, Chief Creative Officer, Horizon Holding; Raksha Khimji, Founder and CEO, Team Red Dot; Farah ElBeaini, Group Account Director, Burson and more.
