Ramy Mouganie, Client Leadership Director, Fusion5 has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more.
This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 and older. They represent different disciplines and different leadership styles but are all builders of brands and businesses.
These have been recommended as caretakers of client trust and custodians of culture. The 40 over 40 list celebrates the people who have moved the needle – not for a season or for a single campaign cycle, but for several years.
Mouganie is a client leadership director at Fusion5, with 20 years of experience spanning agency and client-side roles across the marketing industry. A graduate of the American University of Beirut, Mouganie’s career has taken him through leading network agencies including OMD and UM, as well as a tenure at Samsung Middle East as media lead within the corporate marketing department, an experience that gave him rare insight into how businesses think, plan and grow beyond the marketing function.
Throughout his career, Mouganie has worked with some of the world’s most recognised brands, including Coca-Cola, Spotify, LVMH, Visa, Nivea and Nissan, developing a
strategic instinct that goes beyond media and into the commercial realities that drive business decisions.
TOP ACHIEVEMENTS OVER THE PAST 12 MONTHS
Mouganie has been the key contributor behind Fusion5’s evolution, from delivering marketing solutions to becoming true client business partners. His focus on strategic and commercial upskilling empowered the team to drive measurable business outcomes, earning Fusion5 recognition as Campaign Middle East’s Performance Marketing Agency of the Year 2025. The same vision powered back-to-back wins as the Independent Media Agency of the Year. Mouganie’s leadership also proved instrumental in securing key new clients such as TCL, SEHA and DMCC.
CLIENT RECOMMENDATION
Noor Abwah
Head of Marketing GCC, TCL
What sets Ramy apart is his approach to client relationships. He operates as a strategic partner, taking the time to understand the wider business goals behind our marketing efforts and actively aligning standard media execution with our long-term objectives.
Ramy is highly collaborative, genuinely invested in our success and always willing to navigate complex business challenges alongside us. His commercial mindset and commitment to delivering value have made him a highly trusted contributor to our collaboration.
