MBC Media Solutions (MMS) has partnered with TikTok as the social media platform’s official advertising reseller in Saudi Arabia. The company will extend direct access to the platform’s inventory and full suite of advertising solutions to Saudi brands and agencies.
According to the media company, the partnership also reinforces its commitment to commitment to providing advertisers, agencies, and brands across the Kingdom with direct access to TikTok’s advertising solutions and audience ecosystem.
As an official TikTok reseller in Saudi Arabia, it will also deliver enhanced local support, faster campaign execution and strategic expertise, enabling advertisers to maximise engagement and business impact on the short-form social video platform.
As part of the agreement, MMS will provide advertisers with access to TikTok’s full suite of advertising products, including branded content solutions, creator-led campaigns, performance marketing tools and short-form video advertising formats.
TikTok, at the recent Cannes Lions Festival of Creativity, also introduced a set of AI and creator-led advertising tools on a global level, including Symphony Agent, an agentic AI product designed to help advertisers develop platform-native campaigns more efficiently.
Through the partnership TikTok aims to stregthen its commercial presence in Saudi Arabia while reinforcing MMS’ position as one of the major media and advertising partners in the region.
