From left: Camilla d’Abo, General Manager, Public Relations; Larry Kraut, Business Director, Client Services.Viola Communications, a subsidiary of 2PointZero Group, has appointed Camilla d’Abo as General Manager, Public Relations and Larry Kraut as Business Director, Client Services.
The appointments form part of a broader investment in senior talent, technology and specialist capabilities as the communications industry undergoes one of the most significant transformations in its history. The agency is investing in a leadership model designed around senior expertise across every marketing discipline, bringing together specialists in communications, creative, digital, media, strategy, content, events, technology and customer experience under a single integrated proposition.
“The industry is entering a new chapter. Technology is reshaping all facets of marketing, and clients are facing more complexity, more scrutiny and more pressure. In this environment, clients need senior advisors more than ever,” said Piero Poli, Chief Executive Officer of Viola Communications.
“Our ambition is clear. We are building the most sophisticated marketing and communications agency in Abu Dhabi defined by senior expertise, integrated thinking and technology-enabled creativity. Camilla and Larry are exactly the calibre of leaders required to help us achieve that vision,” he added.
Camilla and Larry join an established group of industry leaders including Chief Client Officer Mohammed Ajawi, whose experience across global networks Ogilvy, BCW and Havas is recognised for connecting creativity, communications, digital innovation, together with Executive Creative Director Ivan Bormaister, a Cannes Lions-winning creative leader and TEDx speaker with experience spanning FP7 McCann, Saatchi & Saatchi and VMLY&R.
D’Abo joins Viola with more than 25 years of experience advising governments, multinational corporations and leading regional organisations on reputation, stakeholder engagement and strategic communications. Throughout her career she has held senior leadership positions at APCO Worldwide, Edelman DABO, BPG Group and Action Global Communications. She believes the role of communications is becoming increasingly central to business performance.
Furthermore, Kraut brings more than two decades of international agency experience from leadership roles at M&C Saatchi UAE, Iris London and GroupM New York, where he advised some of the world’s most recognised names and led flagship accounts across real estate, FMCG, and global consumer brands.
The appointments come as Viola continues to expand its capabilities around data, AI and technology-enabled marketing, reinforcing its belief that the most effective growth strategies emerge when creativity is powered by intelligence and insight.
