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Home of Performance creates bespoke identity for final F-PACE launch

The project was commissioned by Mohamed Yousuf Naghi Motors with a unique challenge: create a name, icon, and story worthy of the final F-PACE ever released.

F-PACE

Mohamed Yousuf Naghi Motors, in partnership with Home of Performance (HOP), has unveiled the complete naming, identity, and narrative platform created for the final Jaguar F-PACE.

Created exclusively for the Saudi Arabian market, the vehicle will be known as Jaguar F-PACE Obsidian Edition, a name and visual identity developed to mark the closing chapter of one of Jaguar’s most significant modern vehicles.

The project was commissioned by Mohamed Yousuf Naghi Motors with a unique challenge: create a name, icon, and story worthy of the final F-PACE ever released, while remaining true to Jaguar’s design philosophy and the significance of the Saudi market.

“The F-PACE has played an imp


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Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.