The Coca-Cola Company is set to run a global review of its media, data science and technology capabilities, in a showdown between Publicis Groupe and WPP.
The soft drinks giant confirmed the review to Campaign UK, which will begin in July, with decisions expected in autumn. The review is being handled in partnership with Mediasense.
Publicis will be fighting for the account against incumbent WPP in Coca-Cola’s top markets around the world. The review excludes North America, where the company appointed Publicis last year, and Japan and Korea, where it works with Dentsu.
Publicis didn’t respond to requests for comment.
Coca-Cola said it is “evolving its digital-first marketing operating syst
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