Charbel El Asmar, Group CEO, Media World GroupMedia World Group has appointed Charbel El Asmar as its new Group Chief Executive Officer, effective 1 May 2026, following his tenure as Group Chief Revenue Officer.
The internal promotion reflects the Group’s confidence in El Asmar’s leadership and the impact he has already delivered in driving commercial performance, strengthening agency relationships, and bringing greater structure and discipline to the business.
El Asmar brings extensive experience in media and commercial leadership, with a strong track record in revenue growth, strategic partnerships, and operational execution.
His appointment comes at a time when Media World Group is positioning itself for a more performance-led phase, with a sharper emphasis on accountability, speed, and market competitiveness.
According to the Chairman’s Office, under El Asmar’s leadership, Media World Group is expected to adopt a more integrated approach across its static and digital offerings, while continuing to invest in high-impact inventory and long-term partnerships.
This is a strategic step forward as we continue to build a stronger, more focused Media World Group, one that leads with purpose, delivers with consistency and creates long-term value for our partners and the communities we serve.
