Imfluence’s Mike Alnaji on how loyalty-driven, unpaid advocacy during conflict positions the UAE as a case study in authentic brand equity.
The most powerful brand advocates are the ones nobody paid. The UAE already knows this. The rest of the world is still catching up.
Think about the last time a global brand faced a crisis. Not a quiet one, but the kind that makes headlines, invites opinion pieces, and divides the internet. In almost every case, what ultimately moved the needle was not the brand’s own PR statement. It was the customers who showed up without being asked, the ones who took to their own platforms, in the
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