Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This month’s review is by Dina Al Daoud, Director of Marketing and Corporate Communications, Umniah by Beyon.
WABA – Same Taste
Captivating from the first second. The rhythm of the music and dishes creates a hypnotic flow where the product becomes part of the choreography. The styling feels authentically Arab while the cinematography adds a modern edge. It is a great example of how craft and culture build brand distinctiveness.
Birkenstock – A Journey Through Traditi
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