Dubai-based strategic marketing and communications agency, House of Comms, has launched a community-first initiative designed to support local and homegrown businesses in the UAE as they face unprecedented times in the market.
‘Our House is Your House’ aims to bring practical marketing advice to businesses navigating the current climate across brand strategy, creative, PR, social media, digital marketing and web.
The House of Comms team’s expertise will be available to founders and small business owners who currently may not have the resources for agency support.
“We want to share our knowledge and provide a sounding board,” said Abby Lyons, Co-founder and Managing Partner at House of Comms.
“Without the UAE, House of Comms wouldn’t exist,” she said. “Having lived here for 18 years, I’ve been through the crash in 2008, then COVID – and throughout it all, leaving never felt like an option.”
As a business born and bred in the UAE, the initiative aims to share its expertise with the very community that nurtured its success. “We founded House of Comms in 2012, and without the support of other businesses taking a chance on us and believing in our abilities, we wouldn’t be here today,” Lyons said.
The initiative aims to evolve based on what the needs of applicants are. Based on feedback, House of Comms plans to host webinars, workshops, brainstorming sessions and even open up their offices to welcome small business-owners who would like to connect in person.
“The initiative is evolving, but so far, we are looking at online clinics, drop ins, brainstorms, seminars – the areas we can really share our expertise and help spark creativity as to how brands can build their share of voice during these uncertain times,” said Lyons.
According to the agency, now is the time for small businesses to give it everything they have got to stay afloat. By connecting and sharing these stories with the UAE’s communities, the agency aims to help these businesses get louder during these uncertain times, rather than fade away.
Those interested in participating in ‘Our House is Your House’ can get in touch with the team at [email protected].
