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Anup Oommen
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NEXA acquires employer brand and recruitment marketing agency Human Magic

Anup Oommen
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By bringing Human Magic into the group, NEXA is expanding its ability to support clients with employer branding and recruitment marketing, strengthening the connection between brand, talent and performance.

NEXA Human Magic

NEXA, a Dubai-based digital growth agency with offices in Dubai, Riyadh, New York, London and Melbourne,  has acquired a stake in the globally renowned employer branding specialist Human Magic through its UK partnership investment arm, DXG Group, marking another significant step in the group’s international expansion.
Amit Vyas, CEO at NEXA, says, “We’re thrilled to bring Human Magic, a globally renowned Employer Branding specialist, to this fast-maturing and high-growth market. There’s immense potential here and we’re excited to help organizations redefine how they attract and engage talent in the region.”

Human Magic is a globally recognised employer brand and recruitment marketing agency, with a


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Tags:American AirlinesAmit VyasAppleAstraZenecaDubaiDXG GroupEmployee Value Propositionemployer brandemployer brandingFordHuman MagicLondonMark HardwickemarketingMelbourneMG EmpowerNew YorkNEXANEXA Marketingrecruitment agencyrecruitment marketingRiyadhStripeTwo-Up Agency
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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