With only 34 per cent of employees at Lenovo being women, the tech firm wanted to change that.
So Lenovo launched a dedicated recruitment campaign to promote gender diversity in the workplace.
They re-recorded the iconic Man’s, Man’s, Man’s World” song by James Brown, but sung by a woman. The film then encouraged women to join Lenovo’s world by driving them to the dedicated recruitment website LenovoWomen.com. Here, women could learn and understand Lenovo’s gender-inclusive work culture from the women working at Lenovo and be encouraged to join their world.
Brand: Lenovo
TITLE: Man’s World
AGENCY: OgilvyOne Dubai
Sound Production: Never Time Records
Production agency: Great G
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
