The rise of Donald Trump. The vote for Brexit. Invisible pens being shoved into imaginary pineapples. The world is becoming an increasingly strange place. But why?
The answer to this is simple. Deliver the right content and you’ll own the conversation. Own the conversation and you’ll influence the decision. When you influence the decision en masse, you understand the audience, which helps drive your ongoing content decisions and continue dictating the conversations. This is something that the political sphere has understood for years but brands have still struggled to grasp. If you stop selling a product and start selling a belief, you’ll win the hearts and minds of consumers with eas
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