Automotive restoration brand Retro 9 has appointed Current Global MENAT as its PR partner across the GCC.
The appointment sees the agency leading Retro 9’s external communications and delivering an earned-first strategy rooted in storytelling, craftsmanship and cultural relevance.
Retro 9 speaks to a discreet global audience of collectors and enthusiasts who value authenticity over scale, and rarity over replication. Each vehicle is not simply restored but carefully reimagined as a timeless statement of heritage.
The partnership will spotlight Retro 9’s approach to the restoration of iconic classic cars. Through earned-first media coverage, Current Global has been tasked with spreading Retro 9’s standards of quality and its deliberately limited output across key regional markets.
“Retro 9 was conceived as an automotive house, not a traditional restoration business,” said Danial Mausoof, Founder of Retro 9. “As we move the brand to the next phase, Current Global will play a key role in helping us tell that story thoughtfully, with the depth and restraint it deserves.”
Working with an extremely selective roster of classic models, Retro 9 operates as a modern-era automotive house grounded in heritage. Every vehicle undergoes an intensive, detail-driven process designed to honour the original engineering, while subtly enhancing performance, finish and drivability to meet modern luxury expectations.
Peter Jacob, Managing Director, Current Global MENAT, said: “Retro 9 is built on a genuine love for classic cars and a deep respect for the craft behind them. Every restoration is approached with patience, precision and pride, balancing automotive history with modern craftsmanship.
“What stands out just as much is a team that understands the value of storytelling and the role PR can play in building long-term brand equity, not just short-term visibility,” Jacob added. “We’re excited to partner with a passionate local business that sees communications as an integral part of its growth journey and to help bring its story to the region’s discerning collectors and automotive purists.”
