Apparel Group brand ALDO, has launched its Ramadan 2026 Collection with a campaign titled ‘Every Look Tells a Story’. The campaign encourages shared experiences and self-expression for the Holy Month this year.
Building on ALDO’s ‘Try Every Thing’ global brand platform, which was introduced in the September of 2025, the campaign’s core narrative celebrates shared experiences and inspires confidence and connection during the season.
The collection launched on 26 January 2026, with the campaign activating across digital platforms, ALDO’s global social media channels, creator partnerships, out-of-home placements, and in-store experiences.
“Ramadan is a time of reflection, togetherness, and generosity,“ said Michel Fahmy, President of ALDO Group International. “Infused with elegance, craftsmanship, and the richness of Ramadan’s traditions, our campaign reflects ALDO’s commitment to creating fashion that inspires confidence and connection.”
The campaign spotlights three main story vignettes that highlight emotional touchpoints that are deeply ingrained with the spirit, values and traditions of the Ramadan season.
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The campaign launch video begins in the home, as a group of friends get ready for the evening festivities, capturing a moment of self-discovery and experimentation with style. The city at night comes into focus with a palpable energy that exudes celebration and togetherness, and the campaign ends with a Suhoor gathering showcasing the warmth, community and connections at the heart of the festive season.
“Every Look Tells A Story pays tribute to our communities across the region, and we’re honoured to celebrate this meaningful moment with a collection inspired by the beauty of the season and the spirit of giving,” said Fahmy.
The campaign was shot in Dubai with director, Edward James Lee, photographers, Tom Sloan and Hector Ferreno, with styling from Laura Jane Brown. The collection can be shopped online and in stores across the Middle East and Asia with ALDO operating in over 261 locations.
