Ana Gixhari, Head of Starfish AgencyIn this Industry Snapshot, Ana Gixhari, Head of Starfish Agency shares her thoughts on how the influencer marketing landscape in the Middle East is evolving and how marketers should shift their strategy to stay engaging.
Has influencer marketing reached a point where relevance now outweighs reach , and if so, how should brands recalibrate success?
Absolutely. Reach alone no longer guarantees impact. Today, relevance, context and trust drive real results. Brands should recalibrate success by looking beyond impressions and focusing on quality metrics, engagement depth, saves, shares, sentiment, and how naturally a creator fits into the brand’s world. A smaller creator who genuinely reso
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
