To ring in the season of love, Fnp.ae, an online flower and gift delivery brand in the UAE, has taken over Abu Dhabi and Dubai with a simple message: ‘Gift it like you mean it’.
The campaign takes the comedic route. A couple is seen exchanging gifts on a Valentine’s Day date. The woman in the campaign is overjoyed as her partner hands her gift after gift. The frame then cuts to reveal an FNP.ae employee handing him presents in a never-ending Mary Poppins-esque manner.
On digital-out-of-home screens, the short film then cuts to a call-to-action that says: “This Valentine’s, create your own rom-com moment.”
The multi-channel campaign aims to leverage Valentine’s Day as an occasion for
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
