fbpx
Campaign Middle East
العربية
AdvertisingAppointmentsCreativeDigitalFeaturedMarketingMediaNews
Anup Oommen
posted on

IMI appoints Mona Elsaka as Chief Brand, Marketing and Communications Officer

Anup Oommen
posted on

Mona Elsaka previously held senior leadership roles at Fortune 100 and Fortune 500 companies, including PepsiCo and most recently Mastercard.

Mona Elsaka, Chief Brand, Marketing and Communications Officer, IMIMona Elsaka, Chief Brand, Marketing and Communications Officer, IMI

IMI, a global privately owned media group headquartered in the UAE, has appointed Mona Elsaka as Chief Brand, Marketing and Communications Officer.

Elsaka is an award-winning global brand and marketing executive with a career spanning some of the world’s most recognised organisations. She held senior leadership roles at Fortune 100 and Fortune 500 companies, including PepsiCo and most recently Mastercard.

Earlier in her career, she worked in the humanitarian sector with the United Nations, bringing a purpose-driven perspective to her work in the corporate world.

At PepsiCo, Elsaka led the company’s Premier Partnership with Expo 2020 Dubai, a globally recognised, multi-award-winning platform that showcased innovation, sustainability and culture on the world stage.

She later joined Mastercard’s global sponsorships and partnerships team, overseeing some of the world’s most iconic properties, including the UEFA Champions League, Formula 1, the Cannes Film Festival, The BRIT Awards, The Open Championship, and major global cultural and entertainment platforms.

Renowned for building and transforming iconic brands, Elsaka is known for driving breakthrough growth, forging culture-shaping partnerships, and connecting business strategy with sports, entertainment, innovation and purpose.

She brings a proven track record of leading world-class international teams, partnering with C-suite leaders and global stakeholders, and delivering impact at scale across markets and industries.

Commenting on her appointment, Elsaka said, “I am honoured to join IMI as Chief Brand, Marketing and Communications Officer, a group known for its commitment to impactful, credible storytelling.”

She added, “I look forward to working with our talented team and partners to further strengthen IMI and its portfolio of brands, including IMI Ventures, RedBird IMI, and its strategic investment in MARI, to create lasting impact and drive strategic leadership across the media, sports and entertainment ecosystem.”

In her role at IMI, Elsaka will oversee the brand, marketing, communications, and creative functions across the group, shaping a unified strategic vision for how IMI and its portfolio of brands are positioned, experienced, and amplified locally and globally.

Tags:appointmentsBrandChief Brand Marketing and Communications OfficercommunicationscreativeCultureExpo 2020 DubaiFortune 100Fortune 500growthIMIimpactmarketingMasterCardMedia groupMona ElsakaoutcomespartnershipsPepsiCopurpose-driven perspective
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like