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AOTY 2025: Impact BBDO on winning Creative Agency of the Year

Dani Richa, Chairman and CEO, Impact BBDO Group of Companies shared his reflections after the agency’s award win.

Celebrating the win of one of the most coveted awards of the night, the Impact BBDO team posed with the Creative Agency of the Year 2025 trophy with Chair judge Emma Campbell (far right).

Impact BBDO was awarded the Creative Agency of the Year 2025 trophy at Campaign Agency of the Year Middle East Awards.

According to the jurors, “The agency excels across every metric of the judging defined criteria of creative impact, financial growth, culture, innovation, and contribution to the industry. They continue to set the global benchmark for what a MENA agency can achieve, not only through awards and campaigns but


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