Manisha Bhatia, Head of Strategy and Planning (KSA), Impact BBDOWhen I walked onto the stage at the Athar Festival of Creativity 2025, I carried no script to impress, only a humble intent. A lot like this write up. And my session followed – albeit on the different stage – one of the most intelligently provocative keynotes ever heard by the renowned Mo Gawdat. No pressure.
I was stepping on stage as a shameless optimist for a collective exchange; to remind us that, for all our data and algorithms, our real power as an industry in a doomscroll economy lies in something quieter. Something deeply human.
The keynote was titled “Empathy: The Only Algorithm That Truly Scales.” I wrote it with one belief; that if it made even one person think outsid
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