Project Agora brings Predictive Audiences, an AI-driven advanced targeting enhancement to the Realize performance marketing platform.
Realize is the only independent performance platform that goes beyond Search and Social, delivering outcomes at scale. Predictive Audiences, the latest AI tech addition to Realize, combines advertisers’ first-party conversion data with Realize’s unique data to build AI-powered segments that find high-potential users across its vast network of 11,000 publishers – driving more efficient customer acquisition.
Key benefits of Predictive Audiences include:
- Identifying users likely to take action at scale: Predictive Audiences builds audiences based on actions, such as leads or purchases, and Realize’s AI uses this to find similar users at scale across its broad network.
- More efficient targeting through AI: Advertisers can reach more high-converting users in a reliable, privacy-centric way by combining first-party data with Realize’s advanced performance AI.
- Flexible campaign optimisation: Advertisers can tailor their audience size to strike the right balance between scale and efficiency, aligning with specific campaign goals. For example, they can target a smaller high-performing top percentile of users for higher conversion rates or broaden their audience to increase scale.
Since launching in limited availability in February, weekly spend attributed to Predictive Audiences has tripled, as advertisers are seeing conversion growth of up to 270 per cent. Advertisers leveraging Predictive Audiences, are unlocking a whole new audience with minimal change to their CPAs, ultimately driving meaningful improvements to their overall margin.
Realize leverages proprietary technology and unique data that nobody else has along with massive reach across the open web. With the addition of Predictive Audiences, it is giving advertisers yet another way to connect with consumers, those likely to take action, based on Realize’s unique AI and understanding of what drives action across its vast network.
Realize is available in UAE, Saudi Arabia and 20 additional markets exclusively via Project Agora.
