W Group Holding Hypermedia’s Habib Wehbi on how data and AI are transforming OOH planning, measurement and accountability.
How has data and tech changed the way OOH campaigns are planned and measured in the past year?
The past year marked a decisive shift, from digitization to intelligence, from visibility to accountability. Data and technology have turned Out-of-Home into a precision medium, measuring real audiences in real time.
At W Group Holding, we’ve built this transformation from Dubai outward through an in-house integrated ecosystem that connects the full advertising chain. Hypermedia anchors the region’s most diversified DOOH network; DXTA Technology bridges it to online AdTech
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