Elevision’s Niall Sallam explains how audience data, AI-driven reporting and tech are reshaping OOH in 2025.
How has data and technology changed the way OOH campaigns are planned and measured in the past year?
Over the past year, data and automation have transformed, especially DOOH, planning and scheduling into a real-time, audience-driven discipline. Campaigns are now built around behavioural patterns, attention metrics, and dynamic environmental triggers instead of fixed impressions.
At Elevision, this shift has been accelerated by our integration of Catch across the entire network, providing advertisers with the region’s most precise real-time impression matrix. This enables live visibilit
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