Blue Ad’s Sergey Gorbatov reflects on a transformative year in Dubai’s booming out-of-home OOH market, unveiling new sites and a patented digital vessel lighting up the city’s coastline.
We spoke a year ago. How have things been since then?
It’s been quite a year – full of change and progress. On one hand, Dubai’s population has almost doubled over the past decade and has now reached around four million in 2025. The city ranks third in the world among capitals with the highest number of high-net-worth residents, with nearly 100,000 millionaires calling it home. Everywhere you look, there are new districts, new roads, new projects coming to life.
The OOH advertising sector is growi
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