Marketing transformation.
Two words that sound impressive in a boardroom. Terrifying when you realise no one actually knows what they mean. Even more so when you have to justify the cost of changes and impact in an already uncertain marketing ecosystem.
Yet we find ourselves in this strange boat – the CMO, their team, the numerous agencies and everyone in between claiming to be on an AI-driven marketing transformation journey. It’s the equivalent of the Eat, Pray, Love journey of healing and being better, but I digress.
As with meditation, take a deep breath with me, pause and let’s reflect together. Before we spend six figures on a tech stack making more promises to better our cust
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