Saudi financial infrastructure platform Moyasar has revealed a new identity, designed to make invisible infrastructure feel intuitive, trusted and built for momentum. The rebrand, developed by London and MENA-based creative agency Founders Makers, introduces a cleaner visual language, sharper tone of voice and modular system architecture built for scale.
The redesign marks Moyasar’s transition from startup to infrastructure partner of record. With clients across startups, corporates and government, Moyasar provides the secure, smart payments layer enabling Saudi Arabia’s private, and public, sector to scale locally and globally.
Visually, the new identity balances precision and approachability. The logomark evolves into a refined, grid-built system. The colour pal
