Firas Salha, Acting Group CEO, Media World and Pixels World.Media World and Pixels World have appointed Firas Salha as Acting Group Chief Executive Officer.
This strategic appointment aims to ensure continuity in leadership as the multi-platform media group, and DOOH and OOH advertising services provider in the UAE, accelerates its growth and innovation initiatives.
Salha brings into the role an impressive leadership background. He has served as the Chief Commercial Officer at Pixels World, revolutionising the digital OOH advertising and transforming outdoor spaces with innovative solutions.
His strategic vision from almost two decades of experience in the regional media industry will be instrumental in driving innovation and scaling both Media World and Pixels World.
In his new mission, Salha will be focused on redefining the standard of evolving media, committed to delivering unparalleled value to Media World’s and Pixel World’s clients and partners.
His leadership will be key to solidifying Media World’s position as a leader in the region’s evolving media landscape.
Salha’s commitment to excellence and future vision is expected to yield fast, positive outcomes and make a significant contribution to achieving the organisations’ ambitious growth goals.
According to a statement shared with Campaign Middle East, the management of Media World and Pixels World have extended their best wishes to Firas Salha as he begins this exciting professional journey,
